Wednesday, October 21, 2009
Smoking Ban Study, Cause-Marketing Fine Print Named "Best, Worst Prevention Ideas of the Week"
Posted by Partnership for Prevention at 12:13 PMA study proving the health benefits of smoking bans was named Partnership for Prevention’s “Best Prevention Idea of the Week,” while the fine print attached to some corporate cause-marketing campaigns was named “Worst Prevention Idea of the Week.”
The Best/Worst Idea awards are a regular feature of Prevention Matters
BEST
Smoking bans cut nonsmokers’ heart attack risk
http://bit.ly/2ZsDUj
A new report from the Institute of Medicine confirms that smoking bans do indeed reduce the risk of heart attacks and heart disease associated with exposure to secondhand smoke. In addition, the report, based on data from 11 key studies on heart attack rates, confirms that breathing secondhand smoke increases nonsmokers' risk for heart problems. Those studies found that the incidence of heart attacks dropped anywhere from 6 percent to 47 percent after cities, states, or even whole countries like Italy or Scotland banned indoor smoking.
WORST
Corporate Cause-Marketing Full of Fine Print
http://bit.ly/1L8vm0
Companies engaging in cause-oriented marketing are not always as generous as their products may make them seem. A recent Daily Finance article details the hurdles consumers must overcome to ensure that two cents of their pink-packaged Swiffer purchase actually reach the cause the pink box implies: according to a Procter & Gamble spokeswoman, the company will only make a two-cent donation to the National Breast Cancer Foundation if a consumer uses a coupon from Procter & Gamble's brand saver coupon book, which was distributed in newspapers on Sept. 27. Without the coupon, the limited-edition pink packaging on the Swiffer is simply designed to draw awareness to the cause. Meanwhile, stores contain many products with pink coloring and "generic" pink ribbons whose producers are not bound to the same legal checkmarks.
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