Monday, August 24, 2009
Do you need an incentive to help you live a healthier lifestyle? If so, you can "blackmail yourself" at www.StickK.com, a web site where you can create a contract to give away money to a person or charity if you don't make a pre-determined lifestyle goal.
Yale economist Dean Karlan is one of the co-creators of the site. Karlan says incentives help many people by "raising the price of vice and lowering the price of virtue."
Labels: Dean Karlan, incentives, internet
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