Tuesday, February 2, 2010

A New York City program that cuts billions of calories a year from student diets by switching milk has been named the “Best Prevention Idea of the Week,” while the failure of current approaches to prevent Hepatitis B and C was named “Worst Prevention Idea of the week.”

The “Best/Worst” awards are given out each week by Partnership for Prevention in its blog, Prevention Matters. Nominees are submitted by members of the Partnership staff as well as members of the general public. Partnership for Prevention is a nonpartisan organization of business, nonprofit and government leaders working to make evidence-based disease control and prevention a national priority.

BEST

NYC Schools Cut 4.6 Billion Calories Switching Milk

New York City public schools cut 4.6 billion calories and 422 million grams of fat a year from students’ diets by eliminating whole milk, a switch that districts are adopting in the U.S. fight against obesity. Whole milk was cut out in 2006, and fat-free chocolate milk replaced low-fat chocolate milk, according to a study that’s the first to measure how banning whole milk affects school nutrition. Students didn’t drink less of the healthier options, and average milk consumption increased 1.3 percent from 2004 to 2009, researchers said in the report published today by the U.S. Centers for Disease Control and Prevention.


WORST

Current Prevention Approach Not Working on Hepatitis B and C
 
The current approach to prevention and control of chronic hepatitis B and hepatitis C is not working, says an Institute of Medicine study. It finds that as many as 5.3 million people in the United States have hepatitis B or C but most are unaware until they develop liver cancer or liver disease, researchers say. The report concludes that hepatitis is not widely recognized as a serious public health problem. As a result, viral hepatitis prevention, control and surveillance programs have inadequate resources.


Wednesday, October 21, 2009

A study proving the health benefits of smoking bans was named Partnership for Prevention’s “Best Prevention Idea of the Week,” while the fine print attached to some corporate cause-marketing campaigns was named “Worst Prevention Idea of the Week.”
The Best/Worst Idea awards are a regular feature of Prevention Matters, the blog of Partnership for Prevention. Each week, Partnership for Prevention's staff will choose the designees based on nominations of items in the previous week's news submitted by members, staff and the public at large. To submit a nomination or for more information, contact Damon Thompson at dthompson@prevent.org.


BEST
Smoking bans cut nonsmokers’ heart attack risk
http://bit.ly/2ZsDUj

A new report from the Institute of Medicine confirms that smoking bans do indeed reduce the risk of heart attacks and heart disease associated with exposure to secondhand smoke. In addition, the report, based on data from 11 key studies on heart attack rates, confirms that breathing secondhand smoke increases nonsmokers' risk for heart problems. Those studies found that the incidence of heart attacks dropped anywhere from 6 percent to 47 percent after cities, states, or even whole countries like Italy or Scotland banned indoor smoking.


WORST

Corporate Cause-Marketing Full of Fine Print
http://bit.ly/1L8vm0


Companies engaging in cause-oriented marketing are not always as generous as their products may make them seem. A recent Daily Finance article details the hurdles consumers must overcome to ensure that two cents of their pink-packaged Swiffer purchase actually reach the cause the pink box implies: according to a Procter & Gamble spokeswoman, the company will only make a two-cent donation to the National Breast Cancer Foundation if a consumer uses a coupon from Procter & Gamble's brand saver coupon book, which was distributed in newspapers on Sept. 27. Without the coupon, the limited-edition pink packaging on the Swiffer is simply designed to draw awareness to the cause. Meanwhile, stores contain many products with pink coloring and "generic" pink ribbons whose producers are not bound to the same legal checkmarks.

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