Monday, December 14, 2009

Drinking Fat - The Video

The New York City Department of Health and Hygiene raised a lot of eyebrows last summer with a subway advertisement that showed a soda bottle pouring globs of human fat into a drinking glass. The intent was to  shock New Yorkers into choosing low calorie beverages over soda and sweetened juices.

They've now returned with a sequel of sorts - a video ad. The video, posted on YouTube and the Department of Health website, shows a smiling man pour a soda can full of fat into a large drinking glass and then chug down very realistic blobs of fat, which drip down his face. It's accompanied by captions indicated that as little as one sugary drink consumed a day can add 10 pounds a year to a person's weight. Then the video shows viewers what ten pounds of fat look like if it were slopped onto a dinner plate.

“Sugary drinks shouldn’t be a part of our everyday diets,” said Dr. Thomas Farley, New York City Health Commissioner. “This video is playful, but its message is serious. Sugar-sweetened beverages are fueling the obesity epidemic, and obesity is disabling millions of New Yorkers."


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