Friday, January 29, 2010

E-Cig Merchants Emboldened by Court Ruling

E-cigarette merchants are wasting no time in taking advantage of a recent federal court ruling that says e-cigarettes are exempt from regulation by the Food and Drug Administration.
"Smoke Wherever You Want, Whenever You Want!" proclaims a website named "" that is the object of new mass e-mail marketing campaign. "Smokers can finally regain the freedom to smoke anywhere: bars, restaurants, planes, anywhere smoking has been banned."  Funny that the merchant would publish a quote about the smoking hazards of a product that they claim has none.

The ad also includes a quote from action movie hero/Calif. Gov./Arnold Schwarzenegger in which  he says that, while children under 18 should not be allowed access to e-cigs, "If adults want to purchase and consume these products with an understanding of the associated health risks, they should be able to do." It also includes a form that allows you to order a free (plus $9.95 shipping and handling) trial e-cigarette.


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