Prevention Matters

The World Health Organization’s World No Tobacco Day 2010 will be celebrated on May 31. This year’s health theme is “Gender and Tobacco”, with an emphasis on marketing to women. Though women comprise only 20% of the world’s one billion smokers, the rise in prevalence, especially among girls, is alarming.

The new WHO report, Women and Health, cites the fact that the tobacco industry has ramped up its marketing efforts to women in countries worldwide.

Details about the event and the 2010 focus on women can be found on the WHO website.

On World No Tobacco Day 2010, and throughout the following year, WHO will encourage governments to pay particular attention to protecting women from the tobacco companies' attempts to lure them into lifetimes of nicotine dependence. By responding to WHO's call, governments can reduce the toll of fatal and crippling heart attacks, strokes, cancers and respiratory diseases that have become increasingly prevalent among women. Tobacco use could kill one billion people during this century. Recognizing the importance of reducing tobacco use among women, and acting upon that recognition, would save many lives.

David Zauche
Managing Senior Fellow & Senior Program Officer
Partnership for Prevention