Prevention Matters

Ad Age gives the CDC kudos on its communication work on the H1N1 epidemic and how it is "managing the conversational airwaves."

"It is neither sexy nor flashy, but it's highly effective -- and critically timely," Pete Blackshaw writes. "Moreover, the approach is building credibility. The agency has added nearly 15,000 Twitter followers in the past two days, bringing the total to 40,000. Data from my employer, Nielsen Online, also suggest the CDC website is generating unprecedented links and references, including from Wikipedia, across all dimensions of this issue.

The article lists 10 specific communications lessons to be learned from the CDC experience. It's worth a read.