Prevention Matters

The Ad Council has been at the forefront of public service advertising for more than 65 years, and they want to change the way the nation talks about cancer prevention. Their research shows people are somewhat skeptical about the notion that cancer can be prevented, but they are very receptive to the notion that they can reduce their risk of getting the deadly disease. In this podcast, Ad Council Vice President Anthony Signorelli talks about their work with the C-Change Coalition to help advocates put these new messages into the public conversation. Listenby clicking on the media player below; if your browser doesn't show a media player, click here.