Thursday, February 4, 2010

If there were no advertising of unhealthy food on US television, between one in seven and one in three obese American children might not be obese, according a new study in the European Journal of Public Health.

"Limiting the exposure of children to marketing of energy-dense food could be part of a broader effort to make children’s diets healthier, said the study's authors, who built a mathematical simulation model to estimate the potential effects of reducing the exposure of 6- to 12-year-old US children to TV advertising for food on the prevalence of overweight and obesity.

The model was based on body measurements from NHANES 2003–04, the CDC-2000 cut-offs for weight categories, and scientific literature that relates advertising to consumption levels and consumption to body mass.

1 Comment:

  1. caroline said...
    Although the study sounds awfully speculative, I agree that there would be a positive impact on kids' health if they weren't exposed to advertising for it.

    I work on a website called SpeakHealth, a platform for discussions about how culture and health connect. We have several short videos about this topic that you might be interested in; both have garnered some really insightful discussions about how media impacts health.

    We would love to hear your perspective as well!

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